Vitamins and Dietary Supplements in Germany

Published : July 2012
No. of Pages : 52

Price:

Vitamins and dietary supplements declined in 2010 by 2% and in 2011 by 1% in current retail value terms, following more than 10 years of, albeit small, positive annual growth in Germany. The category faces strong, increasing competition from other products, especially naturally healthy and fortified/functional products on the one hand, and is under pressure due to frequent unfavourable media reports, questioning the effectiveness or even safety of its many subcategories on the other hand.

Euromonitor International''s Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

VITAMINS AND DIETARY SUPPLEMENTS IN GERMANY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Bayer Vital GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 2 Bayer Vital GmbH: Key Facts
Summary 3 Bayer Vital GmbH: Operational Indicators
Company Background
Production
Summary 4 Bayer Vital GmbH: Production Statistics 2011
Competitive Positioning
Summary 5 Bayer Vital GmbH: Competitive Position 2011
GlaxoSmithKline GmbH & Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 6 GlaxoSmithKline GmbH & Co KG: Key Facts
Summary 7 GlaxoSmithKline GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 8 GlaxoSmithKline GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 9 GlaxoSmithKline GmbH & Co KG: Competitive Position 2011
Hexal AG in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 10 Hexal AG: Key Facts
Summary 11 Hexal AG: Operational Indicators
Company Background
Production
Summary 12 Hexal AG: Production Statistics 2011
Competitive Positioning
Summary 13 Hexal AG: Competitive Position 2011
Johnson & Johnson GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 14 Johnson & Johnson GmbH: Key Facts
Summary 15 Johnson & Johnson GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Johnson & Johnson GmbH: Competitive Position 2011
Mann Chem-pharm Fabrik Gmbh, Dr Gerhard in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 17 Mann Chem-Pharm Fabrik GmbH, Dr Gerhard: Key Facts
Summary 18 Mann Chem-Pharm Fabrik GmbH, Dr Gerhard: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Mann Chem-Pharm Fabrik GmbH, Dr Gerhard: Competitive Position 2011
Mcm Klosterfrau Vertriebsgesellschaft Mbh in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 20 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
Summary 21 MCM Klosterfrau Vertriebsgesellschaft mbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2011
Novartis Consumer Health GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 23 Novartis Consumer Health GmbH: Key Facts
Summary 24 Novartis Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 25 Novartis Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 26 Novartis Consumer Health GmbH: Competitive Position 2011
Ratiopharm GmbH & Co in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 27 Ratiopharm GmbH & Co: Key Facts
Summary 28 Ratiopharm GmbH & Co: Operational Indicators
Company Background
Production
Summary 29 Ratiopharm GmbH & Co: Production Statistics 2011
Competitive Positioning
Summary 30 Ratiopharm GmbH & Co: Competitive Position 2011
Stada Arzneimittel AG in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 31 STADA Arzneimittel AG: Key Facts
Summary 32 STADA Arzneimittel AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 33 STADA Arzneimittel AG: Competitive Position 2011
Executive Summary
Consumer Health Overall Stagnating in Germany in 2011
Market Under Pressure From Healthier Diets and More Exercise
Very Fragmented Market Continues To Be Led by Bayer Vital
Consumer Healthcare Most Often Sold in Health and Beauty Retailers
Small Decline of Consumer Health Expected Over Forecast Period in Germany
Key Trends and Developments
Ongoing Relatively Favourable Economic Conditions in Germany in 2011
Demographic Changes Continue To Influence Consumer Health in Germany
Increasing Shares of Sales Through Internet Retailing in Consumer Health
Consumer Lifestyle Issues Offer Opportunities for Manufacturers and Retailers
Innovation Essential for Premium Brands To Thrive in Consumer Health
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Switches
Summary 34 OTC - Switches 2010-2011
Definitions
Sources
Summary 35 Research Sources

Vitamins and Dietary Supplements in Germany

Published By: Euromonitor International

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