Laundry Care in Mexico

Published : July 2012
No. of Pages : 39

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Perhaps the most notable trend affecting the extended use of laundry products was the moderate increase in the population as well as a rise in the number of households. For years, the birth rates in the country had been decreasing in Mexico until falling below the replacement birth rate of 2.1 births per woman by 2010. However, the increase in the number of households has been constant, passing from 24.4 million households during 2005 to 27.9 million households by the end of the review period.

Euromonitor International''s Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LAUNDRY CARE IN MEXICO
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 10 Laundry Care Company Shares 2007-2011
Table 11 Laundry Care Brand Shares 2008-2011
Table 12 Laundry Aids Company Shares 2007-2011
Table 13 Laundry Aids Brand Shares 2008-2011
Table 14 Laundry Detergents Company Shares 2007-2011
Table 15 Laundry Detergents Brand Shares 2008-2011
Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Alen Del Norte SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Alen Del Norte SA de CV: Key Facts
Company Background
Production
Summary 2 Alen Del Norte SA de CV: Production locations 2011
Competitive Positioning
Summary 3 Alen Del Norte SA de CV: Competitive Position 2011
Colgate-Palmolive De México SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive de México SA de CV Key Facts
Summary 5 Colgate-Palmolive de México SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Colgate-Palmolive de México SA de CV: Competitive Position 2011
Fábrica De Jabón La Corona SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 7 Fábrica de Jabón La Corona SA de CV: Key Facts
Summary 8 Fábrica de Jabón la Corona SA de CV: Operational Indicators
Company Background
Production
Summary 9 Fábrica de Jabón La Corona SA de CV: Production Statistics 2011
Competitive Positioning
Summary 10 Fábrica de Jabón La Corona SA de CV Competitive Position 2011
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 11 Henkel Mexicana SA de CV: Key Facts
Summary 12 Henkel Mexicana SA de CV: Operational Indicators
Company Background
Production
Summary 13 Henkel Mexicana SA de CV: Production Locations 2011
Competitive Positioning
Summary 14 Henkel Mexicana SA de CV: Competitive Position 2011
Industrias H24 SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 15 Industrias H24 SA de CV: Key Facts
Company Background
Production
Summary 16 Industrias H24 SA de CV: Production Statistics 2011
Competitive Positioning
Summary 17 Industrias H24 SA de CV: Competitive Position 2011
Procter & Gamble De México SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 18 Procter & Gamble de Mexico SA de CV: Key Facts
Summary 19 Procter & Gamble de Mexico SA de CV: Operational Indicators
Company Background
Production
Summary 20 Procter & Gamble de Mexico SA de CV: Production Statistics 2011
Competitive Positioning
Summary 21 Procter & Gamble de Mexico SA de CV: Competitive Position 2011
Executive Summary
Slow and Steady Growth of Home Care Products During 2011
Players Employ Promotions To Stimulate Sales
Innovation Remains An Important Differentiation Driver
Expansion of Discount and Convenience Stores Influences Packaging
Rise in Number of Households Will Help Boost Healthy Forecast Market Growth
Key Trends and Developments
Expansion of Discount Stores Promotes Smaller Packaging and Private Label
Promotions Become the Most Used Strategy To Encourage Sales
Innovation As A Differentiation Tool Gains Importance
Changes in the Nature of Households Impact on Products
Market Indicators
Table 18 Households 2006-2011
Market Data
Table 19 Sales of Home Care by Category: Value 2006-2011
Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
Table 21 Home Care Company Shares 2007-2011
Table 22 Home Care Brand Shares 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 22 Research Sources

Laundry Care in Mexico

Published By: Euromonitor International

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