Home Improvement in Singapore

Published : July 2012
No. of Pages : 24

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The DIY culture remained stagnant in Singapore, due to Singaporeans’ busy lifestyles. Consumers either spend their time working, or when not, they prefer to engage in leisure activities that help them to relax. To most people, home improvement is not considered a hobby, but more of a chore. Most consumers carry out home improvement themselves out of necessity, for example, to make simple repairs or to save the cost of hiring contractors. Most of the home improvement work done by consumers at...

Euromonitor International's Home Improvement in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2006-2011
Table 2 Sales of Home Improvement by Category: % Value Growth 2006-2011
Table 3 Home Improvement Company Shares 2009-2011
Table 4 Home Improvement Brand Shares 2009-2011
Table 5 Sales of Home Improvement by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Improvement by Category: Value 2011-2016
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2011-2016
Nippon Paint (singapore) Co Pte Ltd in Home and Garden (singapore)
Strategic Direction
Key Facts
Summary 1 Nippon Paint (Singapore) Co Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nippon Paint (Singapore) Co Pte Ltd: Competitive Position 2011
Executive Summary
Economic Uncertainties Dent Growth of Home and Garden
Premium Brands Attract Niche Group of High-income Consumers
Large Players Gain Share in A Fragmented Landscape
Retail Channels Offering Convenience Gain in Importance
Home and Garden Projected To Slow Down
Key Trends and Developments
Expected Slowdown in Property Sales Starts To Dampen Home and Garden
Premiumisation Witnessed in Niche Consumer Segments
Health and Safety Considerations Influence Purchase Decisions
Home Improvement and Gardening Not Mainstream Hobbies in Singapore
Rise of Chained Retailers Driven by Demand for Convenience and Strong Branding
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

Home Improvement in Singapore

Published By: Euromonitor International

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