Cider / Perry in Portugal

Published : July 2012
No. of Pages : 33

Price:

Cider is not a popular beverage in Portugal. Portuguese consumers are unaccustomed to drinking cider and tourists, mainly in the Algarve, account for most of the cider consumed in the country. Since 2007, there has been a drop in tourist activity in Portugal, particularly in the Algarve region. The biggest fall in visitor numbers was seen among British and German tourists, who are generally the biggest consumers of cider in the Algarve. The fact that the pound sterling continued to depreciate...

Euromonitor International''s Cider/Perry in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CIDER/PERRY IN PORTUGAL
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 16 Brand Shares of Cider/Perry 2008-2011
Table 17 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 18 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Scc - Sociedade Central De Cervejas SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 1 SCC - Sociedade Central de Cervejas e Bebidas, S.A: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 [Company name]: Competitive Position 2011
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 3 Unicer - Bebidas de Portugal, SA: Key Facts
Company Background
Competitive Positioning
Summary 4 Unicer - Bebidas de Portugal, SA: Competitive Position 2011
Executive Summary
Economic Uncertainty Continues To Negatively Impact Performance
Domestic Products See Increasing Popularity
Unicer - Bebidas Remains the Leading Player
Sales Through Specialists Remain Limited
Modest Performance Forecast
Key Trends and Developments
Economic Conditions Drive the Stay-at-home Trend
Buy Portuguese
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailers
Summary 6 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011: Sagres, 250ml
Table 25 Selling Margin of a Typical Wine Brand 2011: Porta da Ravessa Tinto, 750ml
Table 26 Selling Margin of a Typical Spirits Brand 2011: S Domingos Aguardente Bagaceira, 1l
Operating Environment
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources

Cider / Perry in Portugal

Published By: Euromonitor International

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