Oral Care in Brazil

Published : June 2012
No. of Pages : 39

Price:

Colgate-Palmolive Indústria e Comércio and Procter & Gamble do Brasil significantly invested in oral care, with high resources in advertising campaigns on television and the development of new products with value-added benefits benefiting all key categories within oral care. In addition, after launching the Braun Oral-B brand in toothpaste in 2010, Procter & Gamble reinforced promotional packs; this was followed by the leading company Colgate-Palmolive, boosting sales of toothpaste overall.

Euromonitor International''s Oral Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ORAL CARE IN BRAZIL
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2006-2011
Table 2 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 3 Sales of Toothbrushes by Category: Value 2006-2011
Table 4 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 6 Oral Care Company Shares 2007-2011
Table 7 Oral Care Brand Shares by GBN 2008-2011
Table 8 Toothpaste Brand Shares by GBN 2008-2011
Table 9 Mouthwashes/Dental Rinses Brand Shares by GBN 2008-2011
Table 10 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Table 14 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Hypermarcas SA: Key Facts
Summary 2 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hypermarcas SA: Competitive Position 2011
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 4 Natura Cosméticos SA: Key Facts
Summary 5 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 6 Natura Cosméticos SA: Production Statistics 2010
Competitive Positioning
Summary 7 Natura Cosméticos SA: Competitive Position 2011
Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble do Brasil SA: Key Facts
Company Background
Production
Summary 9 Procter & Gamble do Brasil SA: Production Statistics 2011
Competitive Positioning
Summary 10 Procter & Gamble do Brasil SA: Competitive Position 2011
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 11 Unilever Brasil Ltda: Key Facts
Summary 12 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Unilever Brasil Ltda: Competitive Position 2010
Executive Summary
Growth Slows in Beauty and Personal Care in Brazil
Leading Direct Sellers Face Major Disruptions
the Leading Beauty Specialist Retailer Presents Healthy Growth
Health and Beauty Retailers Gains Share of Distribution
Brazil May Have Lost Some of Its Shine, But A Positive Outlook Remains for 2011-2016
Key Trends and Developments
Competitive Environment
Acquisitions Positively Impact Beauty and Personal Care in Brazil
Recent Concentration in Parapharmacies/drugstores Favours Sales of Beauty and Personal Care Products
Teenagers Is An Emerging Group Within Beauty and Personal Care
Despite Single-digit Growth in Local Currency in 2011, Brazil Leads Value Growth Within Bric Countries
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 17 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 19 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 20 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 21 Beauty and Personal Care Brand Shares by GBN 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 14 Research Sources

Oral Care in Brazil

Published By: Euromonitor International

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