Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Pharmaceutical Industry - 2012-2013 : Survey Intelligence

Published : June 2012
No. of Pages : 75

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Synopsis
• Analysis of opinions drawn from leading pharmaceutical industry executives.
• Analysis on how marketing expenditure, business strategies and practices in the pharmaceutical industry are set to change in 2012-2013.
• Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the pharmaceutical industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of pharmaceutical industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
• The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to predict how the industry will grow, consolidate and where it will stagnate.

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Pharmaceutical Industry
1.4.1 Profile of buyer respondents: global pharmaceutical industry
1.4.2 Profile of supplier respondents: global pharmaceutical industry
2 Executive Summary
3 Pharmaceutical Industry Supplier Marketing Spend Activity
3.1 Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers
3.1.1 Annual marketing budgets by region: global pharmaceutical industry suppliers
3.1.2 Annual marketing budgets by company turnover: global pharmaceutical industry suppliers
3.2 Planned Change in Marketing Expenditure Levels: Global Pharmaceutical Industry Suppliers
3.2.1 Planned change in marketing expenditure by region: global pharmaceutical industry suppliers
3.2.2 Planned change in marketing expenditure by turnover: global pharmaceutical industry suppliers
3.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations (%), 2012
3.3 Future Investment by Media Channel: Global Pharmaceutical Industry Suppliers
3.3.1 Future investment by media channel by region: global pharmaceutical industry suppliers
3.3.2 Future investment by media channel by company turnover: global pharmaceutical industry suppliers
3.4 Global Pharmaceutical Industry Suppliers’ Future Investment in Marketing and Sales
3.4.1 Investment in marketing and sales by region: global pharmaceutical industry suppliers
3.4.2 Investment in marketing and sales by region: global pharmaceutical industry suppliers
3.4.3 Investment in marketing and sales by turnover: global pharmaceutical industry suppliers
4 Marketing and Sales Behaviors and Strategies in 2012-2013
4.1 Key Marketing Aims for 2012-2013: Global Pharmaceutical Industry Suppliers
4.1.1 Key marketing aims by region: global pharmaceutical industry suppliers
4.1.2 Key marketing aims by company turnover: global pharmaceutical industry suppliers
4.1.3 Key marketing aims by revenue growth expectations: global pharmaceutical industry suppliers
4.2 Essential Amendments to Marketing Activities in 2012-2013
4.2.1 Amendments to marketing activities by region: global pharmaceutical industry suppliers
4.2.2 Amendments to marketing activities by company turnover: global pharmaceutical industry suppliers
4.3 Use of New Media for Business Prospects: Global Pharmaceutical Industry Suppliers
4.3.1 Use of new media by region: global pharmaceutical industry suppliers
4.3.2 Use of new media by company turnover: global pharmaceutical industry suppliers
4.4 Critical Success Factors for Choosing a Marketing Agency
4.4.1 Critical success factors for choosing a marketing agency by region
4.4.2 Critical success factors for choosing a marketing agency by company turnover: global pharmaceutical industry suppliers
5 Appendix
5.1 Global Pharmaceutical Industry Survey Results - Closed Questions
5.2 Methodology
5.3 Contact us
5.4 About ICD Research
5.5 Disclaimer
Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2012
Table 2: Global Pharmaceutical Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Pharmaceutical Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Pharmaceutical Industry Buyer Respondents by Region (%), 2012
Table 5: Global Pharmaceutical Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Pharmaceutical Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Pharmaceutical Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Table 10: Annual Marketing Budgets by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Table 11: Planned Change in Marketing Expenditure: Global Pharmaceutical Suppliers (%), 2010-2012
Table 12: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Table 13: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 14: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 15: Net Change in Planned Marketing Expenditure, All Industries Comparison (%) 2012
Table 16: Future Investment by Media Channels : Global Pharmaceutical Industry Suppliers (%), 2012
Table 17: Investment in Marketing and Sales: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 18: Investment in Marketing and Sales by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 19: Investment in Marketing and Sales by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 20: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012
Table 21: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 22: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 23: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 24: Use of New Media by Suppliers: Global Pharmaceutical Industry (%),2012
Table 25: Use of New Media by Region: Global Pharmaceutical Industry (%),2012
Table 26: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%),2012
Table 27: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Table 28: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Table 29: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Table 30: Survey Results - Closed Questions
Figure 1: Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 3: Annual Marketing Budgets by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 4: Planned Change in Marketing Expenditure: Global Pharmaceutical Suppliers (%), 2010-2012
Figure 5: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Figure 6: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 7: Future Investment by Media Channels : Global Pharmaceutical Industry Suppliers (%), 2012
Figure 8: Global Pharmaceutical Industry Suppliers: Investment in Media Channels by Region (%), 2012
Figure 9: Global Pharmaceutical Industry Suppliers: Investment in Media Channels by Turnover (%), 2012
Figure 10: Investment in Marketing and Sales: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 11: Investment in Marketing and Sales by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 12: Investment in Marketing and Sales by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 13: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 14: Key Marketing Aims by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 15: Key Marketing Aims by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 16: Key Marketing Aims by Revenue Growth Expectations: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 17: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 18: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 19: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 20: Use of New Media by Suppliers: Global Pharmaceutical Industry (%), 2012
Figure 21: Use of New Media by Region: Global Pharmaceutical Industry (%), 2012
Figure 22: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%), 2012
Figure 23: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 24: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 25: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Pharmaceutical Industry - 2012-2013 : Survey Intelligence

Published By: ICD Research

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