Home Insecticides in Poland

Published : April 2013
No. of Pages : 17

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Polish consumers purchase home insecticides based on such main criteria as efficiency and duration of activity. They present a high level of loyalty towards the brands which fulfilled their expectations. Usually, Polish consumers choose well-known brands with relatively high quality. In case they do not have any experience or this is a first purchase, they are either driven by advertising or the availability of such products in retail outlets.

Euromonitor International's Home Insecticides in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2007-2012
Table 2 Sales of Home Insecticides by Category: % Value Growth 2007-2012
Table 3 Spray/Aerosol Insecticides by Type: % Value Breakdown 2007-2012
Table 4 Home Insecticides Company Shares 2008-2012
Table 5 Home Insecticides Brand Shares 2009-2012
Table 6 Forecast Sales of Home Insecticides by Category: Value 2012-2017
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2012-2017
Executive Summary
Home Care Records Value Growth in Poland in 2012
Health and Beauty Retailers With Expanded Product Portfolios Attract Customers
Polish Companies Remain Strong in Some Home Care Categories
Margins in Home Care Decrease As Retailers Try To Attract Consumers
Private Label Products Become More Popular in Poland
Key Trends and Developments
Impact of the Economic Downturn on Home Care in Poland in 2012
Domestic Manufacturers Win A Stable Position in the Polish Home Care Market
Trend of Buying Home Care From Germany Is Developing
Discounters and Supermarkets Strengthen in Home Care in Poland
Poles Appreciate Private Label To A Larger Extent
Market Indicators
Table 8 Households 2007-2012
Market Data
Table 9 Sales of Home Care by Category: Value 2007-2012
Table 10 Sales of Home Care by Category: % Value Growth 2007-2012
Table 11 Home Care Company Shares 2008-2012
Table 12 Home Care Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Home Care by Category: Value 2012-2017
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

Home Insecticides in Poland

Published By: Euromonitor International

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