Gardening in Poland

Published : June 2012
No. of Pages : 21

Price:

Although financial crisis significantly affected the rest of home and garden in 2011, gardening was not severely impacted. Slightly slower value growth in 2010 was followed by healthy increase of 5% in 2011. This was because gardening is a valued pastime in Poland. Moreover, different magazines and TV shows encouraged customers to purchase new tools and decorations to follow the newest trends.

Euromonitor International''s Gardening in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

GARDENING IN POLAND
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Inco-veritas SA in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 1 Inco-Veritas SA: Key Facts
Summary 2 Inco-Veritas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Inco-Veritas SA: Competitive Position 2011
Executive Summary
Gardening Is the Driving Force in Home and Garden
Consumer Confidence Impacts Sales
Competitive and Fragmented Environment
Distribution Dominated by Home and Garden Specialist Retailers
Innovation Will Help To Recover and Stimulate Increase in Sales
Key Trends and Developments
Recovery of Polish Economy
Popularisation of Living Alone
Retailing Landscape
Gardening Versus Urbanisation
Tv, Internet and Magazines Impact Consumer Behaviour
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

Gardening in Poland

Published By: Euromonitor International

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