Direct selling performance remained weak in 2011, posting further declines in value sales. Online retailing was the main threat to direct sales at the end of the review period. Retailers are expected to start advertising in Dutch media in order to increase awareness and respond to competition from other forms of retailing, including online. In the Netherlands, direct sales communication and marketing actions are restricted to sponsorships of diverse activities.
Euromonitor International''s Direct Selling in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Direct Selling market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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