Gardening in the Netherlands

Published : May 2012
No. of Pages : 20

Price:

The modern garden in the Netherlands is mainly seen as a very social space to spend time with family and friends mainly during the summer months. There are of course enthusiasts as well who also view gardening as a hobby, but in most cases the back garden has to be practical and suitable as an additional space to entertain. It is said that the modern consumer wants to use the garden as the extension of the living room and this means that more and more attention is paid to ‘furnishing’ the...

Euromonitor International's Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

GARDENING IN THE NETHERLANDS
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Weber-stephen Holland BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 1 Weber-Stephen Holland BV: Key Facts
Company Background
Competitive Positioning
Summary 2 Weber-Stephen Holland BV: Competitive Position 2011
Executive Summary
Home and Garden Struggles
Gridlock of Housing Market Continues
Demographic Trends Shape Home and Garden
Major Retailers Lead the Way With Private Label Ranges
Online Retailing Becomes A Significant Channel
Bleak Outlook for the First Few Years
Key Trends and Developments
Dutch Economic Recovery Remains Unstable
Changing Demographics Drive Trends
Consumers Looking for Convenience
Internet Retailing Begins To Take Off
Large Retailers Such As Ikea and Hema Become Major Force
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Penetration of Private Label by Category 2009-2011
Table 13 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

Gardening in the Netherlands

Published By: Euromonitor International

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