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Oral Care in China

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No. of Pages : 48
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The pursuit of functional, therapeutic toothpaste continued in 2011. There are two key drivers. One is growing consumer awareness regarding the functions of toothpaste; the other is strong promotion by key players. For example, Sensodyne by GlaxoSmithKline (China) Investment Co Ltd, with a clear positioning for sensitive teeth enjoyed great popularity among consumers, and achieved strong sales growth in 2011. Meanwhile, the application of traditional Chinese herbal medicine in ingredients...


Euromonitor International's Oral Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.


Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ORAL CARE IN CHINA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2006-2011
Table 2 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 3 Sales of Toothbrushes by Category: Value 2006-2011
Table 4 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 6 Oral Care Company Shares 2007-2011
Table 7 Oral Care Brand Shares by GBN 2008-2011
Table 8 Toothpaste Brand Shares by GBN 2008-2011
Table 9 Mouthwashes/Dental Rinses Brand Shares by GBN 2008-2011
Table 10 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Amway (china) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Summary 2 Amway (China) Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 3 Amway (China) Co Ltd: Competitive Position 2011
Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2011
Unilever China Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 6 Unilever China Ltd: Key Facts
Company Background
Production
Summary 7 Unilever China Ltd: Production Statistics 2011
Competitive Positioning
Summary 8 Unilever China Ltd: Competitive Position 2011
Executive Summary
Dynamic Value Growth Stimulated by Growing Demand
Premium Beauty and Personal Care Outperforms Mass
Both Strong Multinationals and Local New Stars Drive Growth
Internet Retailing Grows Rapidly
Growth Through To 2016
Key Trends and Developments
Internet Retailing the Most Dynamic Channel
Multinational Players Gain Competitive Advantages
Marketing Campaigns Set To Be A Strategic Focus
Economic Growth Promotes Trading Up and Product Premiumisation
Product Innovation Becomes the Key To Increase Competitiveness
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 16 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 18 Sales of Beauty and Personal Care by Region: Value 2006-2011
Table 19 Sales of Beauty and Personal Care by Region: % Value Growth 2006-2011
Table 20 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 21 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 22 Beauty and Personal Care Brand Shares by GBN 2008-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Table 29 Forecast Sales of Beauty and Personal Care by Region: Value 2011-2016
Table 30 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2011-2016
Sources
Summary 9 Research Sources












Oral Care in China

Published By: Euromonitor International
 

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