Laundry Care in Israel

Published : February 2013
No. of Pages : 29

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Private label gained in popularity in 2012 after Super-Pharm, the biggest pharmacy and beauty specialist chain in Israel, entered the market with a new range of home care products that included a fabric softener and powder detergent. Private label was a small niche in the category until the arrival of Super-Pharm, whose products appeal to consumers seeking basic goods at low prices.

Euromonitor International's Laundry Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List Of Contents And Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2007-2012
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2007/2012
Table 3 Sales of Laundry Care by Category: Value 2007-2012
Table 4 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 5 Sales of Laundry Aids by Category: Value 2007-2012
Table 6 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 7 Sales of Laundry Detergents by Category: Value 2007-2012
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
Table 10 Laundry Care Company Shares 2008-2012
Table 11 Laundry Care Brand Shares 2009-2012
Table 12 Laundry Aids Company Shares 2008-2012
Table 13 Laundry Aids Brand Shares 2009-2012
Table 14 Laundry Detergents Company Shares 2008-2012
Table 15 Laundry Detergents Brand Shares 2009-2012
Table 16 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Jacoby Jack & Sons Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 1 Jacoby Jack & Sons Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Jacoby Jack & Sons Ltd: Competitive Position 2012
Klir Chemicals Marketing (1994) Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 3 Klir Chemicals Marketing (1994) Ltd: Key Facts
Summary 4 Klir Chemicals Marketing (1994) Ltd: Operational Indicators
Company Background
Production
Summary 5 Klir Chemicals Marketing (1994) Ltd: Production Statistics 2011
Competitive Positioning
Summary 6 Klir Chemicals Marketing (1994) Ltd: Competitive Position 2012
Sano Bruno's Enterprises Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 7 Sano Bruno's Enterprises Ltd: Key Facts
Summary 8 Sano Bruno's Enterprises Ltd: Operational Indicators
Company Background
Production
Summary 9 Sano Bruno's Enterprises Ltd: Production Statistics 2012
Competitive Positioning
Summary 10 Sano Bruno's Enterprises Ltd: Competitive Position 2012
Executive Summary
Home Care Continues To Grow in 2012
Consumers Demand Value for Money
New Private Label From Super-pharm Introduced in 2012
Internet Sales Increase Thanks To New Website From the Leading Discounter Chain
Home Care Anticipated A Slowdown Over the Forecast Period
Key Trends and Developments
New Competitors Offer Alternative Products, Leading To A Fall in Share for the Leading Brands
Innovations Play An Important Role in Market Success
Private Label Gains Ground As A Result of the Social Protests
Cost of Living Rises As A Result of Vat Increase
Market Indicators
Table 18 Households 2007-2012
Market Data
Table 19 Sales of Home Care by Category: Value 2007-2012
Table 20 Sales of Home Care by Category: % Value Growth 2007-2012
Table 21 Home Care Company Shares 2008-2012
Table 22 Home Care Brand Shares 2009-2012
Table 23 Penetration of Private Label by Category 2007-2012
Table 24 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 26 Forecast Sales of Home Care by Category: Value 2012-2017
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 11 Research Sources

Laundry Care in Israel

Published By: Euromonitor International

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