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Irons in Italy

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No. of Pages : 45
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Retail volume sales decreased by 4% in 2011, a fourth consecutive year of decline. To counter the negative volume trend, manufacturers focused on innovation. Manufacturers have met the consumers’ demand for power irons, easy to use irons with ergonomic features and good design through an array of new product launches.


Euromonitor International's Irons in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

IRONS IN ITALY
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2006-2011
Table 2 Sales of Irons: Value 2006-2011
Table 3 Sales of Irons: % Volume Growth 2006-2011
Table 4 Sales of Irons: % Value Growth 2006-2011
Table 5 Unit Sales of Irons by Format: % Breakdown 2006-2011
Table 6 Company Shares of Irons 2007-2011
Table 7 Brand Shares of Irons 2008-2011
Table 8 Forecast Sales of Irons: Volume 2011-2016
Table 9 Forecast Sales of Irons: Value 2011-2016
Table 10 Forecast Sales of Irons: % Volume Growth 2011-2016
Table 11 Forecast Sales of Irons: % Value Growth 2011-2016
Polti SpA in Consumer Goods (italy)
Strategic Direction
Key Facts
Summary 1 Polti SpA: Key Facts
Summary 2 Polti SpA: Operational Indicators
Company Background
Production
Summary 3 Polti SpA: Production Statistics 2011
Competitive Positioning
Summary 4 Polti SpA: Competitive Position 2011
Executive Summary
Retail Sales Shrink in 2011 Following A Difficult Year
Energy Efficiency Becomes A Popular Theme
Premium Brands Feature Strongly in Consumer Goods
Slight Recovery on the Horizon
Key Trends and Developments
End To Government Incentives and Economic Problems Plague Consumer Goods in 2011
Destination East Inevitable Due To the Increasing Cost of Italian Labour
Energy-efficient Products Prove Successful
Internet Retailing on the Rise
Increasing Use of Durables Lending To Finance Purchases of Appliances
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Goods by Category 2006-2011
Table 13 Replacement Cycles of Consumer Goods by Category 2007-2011
Market Data
Table 14 Sales of Consumer Goods by Category: Volume 2006-2011
Table 15 Sales of Consumer Goods by Category: Value 2006-2011
Table 16 Sales of Consumer Goods by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Goods by Category: % Value Growth 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 22 Sales of Small Appliances by Category: Volume 2006-2011
Table 23 Sales of Small Appliances by Category: Value 2006-2011
Table 24 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 25 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 26 Company Shares of Major Appliances 2007-2011
Table 27 Brand Shares of Major Appliances 2008-2011
Table 28 Company Shares of Small Appliances 2007-2011
Table 29 Brand Shares of Small Appliances 2008-2011
Table 30 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 32 Forecast Sales of Consumer Goods by Category: Volume 2011-2016
Table 33 Forecast Sales of Consumer Goods by Category: Value 2011-2016
Table 34 Forecast Sales of Consumer Goods by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Consumer Goods by Category: % Value Growth 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources












Irons in Italy

Published By: Euromonitor International
 

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