Bottled Water in Kenya

Published : May 2012
No. of Pages : 19

Price:

Bottled water continued to perform well in 2011, registering growth of 10% in total volume terms. Health remains a key driver behind rising sales of bottled water. More consumers are increasing their daily intake of water, either because they want to follow a healthier diet or because they wish to maintain their fluid intake as part of a weight-loss regime. Consumers also see it as a lifestyle choice, forsaking caffeine and carbonates in favour of water.

Euromonitor International's Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BOTTLED WATER IN KENYA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 2 Off-trade Sales of Bottled Water: Value 2006-2011
Table 3 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 5 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 6 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 7 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 8 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 10 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 11 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Executive Summary
Dominance of Carbonates Continues To Be Squeezed Due To Stiff Competition and High Inflation
Health-consciousness Increasingly Becoming A Key Factor
Return of PepsiCo Inc Yet To Be Fully Felt
Off-trade Continues To Account for the Lion's Share of Volume Sales
Soft Drinks Expected To See Slower Volume Growth Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Kenya
Sources
Summary 1 Research Sources

Bottled Water in Kenya

Published By: Euromonitor International

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