In 2011, in their fight against the rising prices of milk-related products and to maintain the pool of existing customers, leading domestic producers of yoghurt introduced smaller sizes in flexible packaging. These were sold at less than CFAF150 a pack. Domestic players such as Camlait, SOTICAM, Tadu Dairy and Royal Crown all launched smaller pack sizes. Although expensive in terms of volume content, the smaller size made them more affordable to lower-income consumers.
Euromonitor International's Yoghurt and Sour Milk Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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