SUGAR CONFECTIONERY IN KENYA

Published : December 2011
No. of Pages : 40

Price:

Major trends affecting the category included the high cost of materials such as sugar and high inflationary pressures, which forced many people to make radical lifestyle changes. These included reduced spending on non-essentials such as sugar confectionery.

Euromonitor International's Sugar Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SUGAR CONFECTIONERY IN KENYA
Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sugar Confectionery by Category: Volume 2006-2011
Table 2 Sales of Sugar Confectionery by Category: Value 2006-2011
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2006-2011
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2006-2011
Table 5 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type 2011
Table 6 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2006-2011
Table 7 Sugar Confectionery Company Shares 2006-2010
Table 8 Sugar Confectionery Brand Shares 2007-2010
Table 9 Sales of Sugar Confectionery by Distribution Format: % Analysis 2006-2011
Table 10 Forecast Sales of Sugar Confectionery by Category: Volume 2011-2016
Table 11 Forecast Sales of Sugar Confectionery by Category: Value 2011-2016
Table 12 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2011-2016
Executive Summary
Regional Integration Boosts Trade in East Africa
Changing Consumer Lifestyles Fed by Rising Middle Class
Growth of Retail Boosting the Sector
High Fuel and Production Costs Threaten To Curtail Growth in Value Sales
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 22 Company Shares of Impulse and Indulgence Products 2006-2010
Table 23 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 29 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 32 Company Shares of Nutrition/Staples 2006-2010
Table 33 Brand Shares of Nutrition/Staples 2007-2010
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2006-2011
Table 39 Sales of Meal Solutions by Category: Value 2006-2011
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 41 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 42 Company Shares of Meal Solutions 2006-2010
Table 43 Brand Shares of Meal Solutions 2007-2010
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 45 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2006-2011
Table 49 Sales of Packaged Food by Category: Value 2006-2011
Table 50 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 51 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 52 GBO Shares of Packaged Food 2006-2010
Table 53 NBO Shares of Packaged Food 2006-2010
Table 54 NBO Brand Shares of Packaged Food 2007-2010
Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 57 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 58 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

SUGAR CONFECTIONERY IN KENYA

Published By: Euromonitor International

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