Traditional Toys and Games in Argentina

Published : September 2011
No. of Pages : 27

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There was a surge in licensed toys over the last couple of years of the review period as companies attempted to differentiate their products against lower priced Chinese imports. Local manufacturers are filling the space left by companies facing trouble with imports and have discovered that licenses are an effective way to drive sales without having to invest a great deal in product development or advertising. Increased media attention surrounding film launches increases awareness for certain...

Euromonitor International's Traditional Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TRADITIONAL TOYS AND GAMES IN ARGENTINA
Euromonitor International
September 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2005-2010
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2005-2010
Table 3 Traditional Toys and Games Company Shares by Value 2008-2010
Table 4 Traditional Toys and Games Brand Shares by Value 2008-2010
Table 5 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2005-2010
Table 6 Forecast Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 7 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Dimare SA in Toys and Games (argentina)
Strategic Direction
Key Facts
Summary 1 Dimare SA: Key Facts
Summary 2 Dimare SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dimare SA: Competitive Position 2010
Intek SA in Toys and Games (argentina)
Strategic Direction
Key Facts
Summary 4 Intek SA: Key Facts
Summary 5 Intek SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Intek SA: Competitive Position 2010
Mattel Argentina SA in Toys and Games (argentina)
Strategic Direction
Key Facts
Summary 7 Mattel Argentina SA: Key Facts
Summary 8 Mattel Argentina SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Mattel Argentina SA: Competitive Position 2010
Executive Summary
2010 Growth for Toys and Games Is Highest in Recent Years
the Use of Licenses Proliferates and Drives Growth
Legislation Continues To Aid Local Manufacturers
Modern Retailers Continue To Gain Share
Growth Expected To Continue Although at Slower Rate
Key Trends and Developments
Licenses Help Drive Sales
Hurdles on Imports Have Mixed Effects on Toys and Games
Inflation Continues To Affect Toys and Games
Chained Retailers Continue Gaining Share
Video Game Consoles Surges Due To Sony Products
Market Data
Table 8 Sales of Toys and Games by Category: Value 2005-2010
Table 9 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 10 Toys and Games Company Shares by Value 2008-2010
Table 11 Toys and Games Brand Shares by Value 2008-2010
Table 12 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 14 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 10 Research Sources

Traditional Toys and Games in Argentina

Published By: Euromonitor International

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