Laundry Care in Spain

Published : August 2011
No. of Pages : 38

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The economic crisis was still the main factor which determined the evolution of laundry care in Spain in 2010. The weak economic situation and the lower purchasing power of consumers led to price wars, driven by private label, which increased its share for another consecutive year. In addition, there was a trend towards the use of products which are considered essential, such as detergents, at the expense of specialised products, such as accessories for appliance care, with higher added-value.

Euromonitor International's Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Laundry Care in Spain
Euromonitor International
August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Penetration of Washing Machines 2005-2010
Category Data
Table 2 Sales of Laundry Care by Category: Value 2005-2010
Table 3 Sales of Laundry Care by Category: % Value Growth 2005-2010
Table 4 Sales of Laundry Aids by Category: Value 2005-2010
Table 5 Sales of Laundry Aids by Category: % Value Growth 2005-2010
Table 6 Sales of Laundry Detergents by Category: Value 2005-2010
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2005-2010
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2010
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010
Table 10 Laundry Care Company Shares 2006-2010
Table 11 Laundry Care Brand Shares 2007-2010
Table 12 Laundry Aids Company Shares 2006-2010
Table 13 Laundry Aids Brand Shares 2007-2010
Table 14 Laundry Detergents Company Shares 2006-2010
Table 15 Laundry Detergents Brand Shares 2007-2010
Table 16 Forecast Sales of Laundry Care by Category: Value 2010-2015
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015
Henkel Ibérica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Ibérica SA: Key Facts
Summary 2 Henkel Ibérica SA: Operational Indicators
Company Background
Production
Summary 3 Henkel Ibérica SA: Production Statistics 2010
Competitive Positioning
Summary 4 Henkel Ibérica SA: Competitive Position 2010
Industrias Marca SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 5 Industrias Marca SA: Key Facts
Summary 6 Industrias Marca SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Industrias Marca SA: Competitive Position 2010
Johnson Wax Española SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 8 Johnson Wax Española SA: Key Facts
Summary 9 Johnson Wax Española SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Johnson Wax Española SA: Competitive Position 2010
Kh Lloreda SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 11 KH Lloreda SA: Key Facts
Summary 12 KH Lloreda SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 KH Lloreda SA: Competitive Position 2010
Persan SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 14 Persan SA: Key Facts
Summary 15 Persan SA: Operational Indicators
Company Background
Production
Summary 16 Persan SA: Production Statistics 2010
Competitive Positioning
Summary 17 Persan SA: Competitive Position 2010
Procter & Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 18 Procter & Gamble España SA: Key Facts
Summary 19 Procter & Gamble España SA: Operational Indicators
Company Background
Production
Summary 20 Procter & Gamble España SA: Production Statistics 2010
Competitive Positioning
Summary 21 Procter & Gamble España SA: Competitive Position 2010
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 22 Reckitt Benckiser España SL: Key Facts
Summary 23 Reckitt Benckiser España SL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Reckitt Benckiser España SL: Competitive Position 2010
Sara Lee Household & Body Care Esp Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 25 Sara Lee Household & Body Care España SL: Key Facts
Summary 26 Sara Lee Household & Body Care España SL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Sara Lee Household & Body Care España SL: Competitive Position 2010
Executive Summary
Home Care Is Hampered by the Economic Crisis
Liquid Is the Star Format
Sara Lee Leaves the Marketplace
Private Label Consolidation
Uncertain Recovery
Key Trends and Developments
Economic Recovery on Hold
Competitive Pressure: Average Prices Continue To Fall
Smaller, Smarter, Greener
Non-liquids Bite the Dust
Private Label and the End of the Crisis: Burning Star Or Consolidated Player?
Market Indicators
Table 18 Households 2005-2010
Market Data
Table 19 Sales of Home Care by Category: Value 2005-2010
Table 20 Sales of Home Care by Category: % Value Growth 2005-2010
Table 21 Home Care Company Shares 2006-2010
Table 22 Home Care Brand Shares 2007-2010
Table 23 Penetration of Private Label by Category 2005-2010
Table 24 Sales of Home Care by Distribution Format: % Analysis 2005-2010
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Sales of Home Care by Category: Value 2010-2015
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 28 Research Sources

Laundry Care in Spain

Published By: Euromonitor International

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