Health and Wellness in Italy

Published : September 2011
No. of Pages : 98

Price:

In 2010, health and wellness performed better in terms of current value sales compared to the previous year despite the weakness of the Italian economy and the unemployment rate continuing to rise. Functional food is the food industry's answer to these emerging trends in Italy. Increasing consumer demand for healthy food and beverages, coupled with scientific discoveries related to the properties of a number of ingredients, drove the development of health and wellness food and drinks, which...

Euromonitor International's Health and Wellness in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HEALTH AND WELLNESS IN ITALY
Euromonitor International
September 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Positive Performance Despite Economic Difficulties
Taste Is Vital
Innovation and New Product Development To Differentiate Offer
Grocery Retailers To Launch Their Health and Wellness Private Label
Further Growth Predicted Over the Forecast Period
Key Trends and Developments
Private Label: A Profitable Area To Exploit
the Economic Crisis and Weak Consumer Confidence Hits Health and Wellness
Increased Health Awareness To Drive Health and Wellness Sales
Higher Obesity Rate To Influence Health and Wellness
An Ageing Population Boosts Health and Wellness
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
EU Legislation
Sources
Summary 1 Research Sources
Barilla Alimentare SpA in Health and Wellness (italy)
Strategic Direction
Key Facts
Summary 2 Barilla Alimentare SpA: Key Facts
Summary 3 Barilla Alimentare SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Barilla Alimentare SpA: Competitive Position 2010
Ecor Naturasì SpA in Health and Wellness (italy)
Strategic Direction
Key Facts
Summary 5 EcorNaturaSì SpA: Key Facts
Summary 6 EcorNaturaSì SpA: Operational Indicators
Company Background
Private Label
Summary 7 EcorNaturaSì SpA: Private Label Portfolio
Competitive Positioning
Summary 8 EcorNaturaSì SpA: Competitive Position 2009
Granarolo SpA in Health and Wellness (italy)
Strategic Direction
Key Facts
Summary 9 Granarolo SPA: Key Facts
Summary 10 Granarolo SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Granarolo SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 BFY Packaged Food Company Shares 2006-2010
Table 21 BFY Packaged Food Brand Shares 2007-2010
Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Food Intolerance by Category: Value 2005-2010
Table 25 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 26 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 27 Food Intolerance Company Shares 2006-2010
Table 28 Food Intolerance Brand Shares 2007-2010
Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 31 Fortified/functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales 2005-2010
Table 32 Fortified/functional Nectars (25-99% Juice) by Claim Types Retail Value Sales 2005-2010
Prospects
Category Data
Table 33 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 34 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 35 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 36 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 37 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
Table 38 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 39 Fortified/Functional Beverages Company Shares 2006-2010
Table 40 Fortified/Functional Beverages Brand Shares 2007-2010
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 43 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales 2005-2010
Table 44 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales 2005-2010
Table 45 Other Functional Yoghurt by Key Functional Ingredient Retail Value Sales 2005-2010
Table 46 Other Functional Yoghurt by Claim Types Retail Value Sales 2005-2010
Table 47 Functional Gum by Key Functional Ingredient Retail Value Sales 2005-2010
Table 48 Functional Gum by Claim Types Retail Value Sales 2005-2010
Prospects
Category Data
Table 49 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 50 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 51 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 54 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 61 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 62 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 63 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 64 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 65 Fortified/Functional Bread Brand Shares 2007-2010
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Beverages by Category: Value 2005-2010
Table 69 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 70 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 71 NH Beverages Company Shares 2006-2010
Table 72 NH Beverages Brand Shares 2007-2010
Table 73 NH Green RTD Tea Brand Shares 2007-2010
Table 74 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 75 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of NH Packaged Food by Category: Value 2005-2010
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 78 NH Packaged Food Company Shares 2006-2010
Table 79 NH Packaged Food Brand Shares 2007-2010
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Cate

Health and Wellness in Italy

Published By: Euromonitor International

Price:

How to Purchase

Purchase products from our site in 5 easy steps. Please follow the description given below to complete your purchase process.

Step 1:

Select the report title of your interest, and Click on Buy Now button next to the Price option.

Step 2:

You will arrive at the Purchase page, where you will be requested to Signup (New User) or Login (Registered User). Please note that in-keeping with the security check on the website, you must submit your full details to avoid any inconvenience arising from incorrectly entered data or counterfeit information.

Step 3:

After SignUp/Login, you will arrive at the Online Invoice Page. Select a Payment option via various methods: Debit Card / Credit Card / by Invoice. MarketReportOnline accepts Visa, MasterCard, American Express and all major credit cards. MarketReportOnline uses ICICI, HDFC, Citibank, American Express & Paypal as our Online Payment Gateway Partners. Clicking on a payment option will take you to the corresponding Payment Gateway page.

Step 4:

Once at the Payment Gateway, please complete the Payment Process to purchase your desired report.

Step 5:

Once you have successfully completed the purchase process, you will receive a confirmation email. You will then either be able to download your report immediately (in PDF Format) from the Account Login button, or the report will be emailed to you directly, depending upon the agreement we have with the publisher. For Orders that are deliverable via email and placed after working hours, the delivery of the reports will be made on the next business day. Please note, if you select purchase by invoice, you will receive your report only once the payment has been received. If you have any queries about how to order, please Contact Us .

sales@marketreportsonline.com + 1 888 391 5441

Using our subscription option, you get access to market research reports and industry data of Industry Profiles market as per your needs. Get the best of Industry Profiles research reports by utilizing your research budgets in an optimum way.
More about our Subscription option

Get Email alerts about market research reports from industries and publishers of your interest: