Colour Cosmetics in Vietnam

Published : September 2011
No. of Pages : 31

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Colour cosmetics posted robust growth in 2010. It developed to become more diversified, with more products targeting different consumer segments. Consumers with different age, income and profession all had products for their segments. The most popular make-up trend was still the natural look, although the darker look trend was slowly becoming appealing to some. There were more celebrities performing with the darker make-up look. Consumers preferred products with skin protection benefits such as...

Euromonitor International's Colour Cosmetics in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COLOUR COSMETICS IN VIETNAM
Euromonitor International
September 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2005-2010
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2005-2010
Table 3 Colour Cosmetics Premium Vs Mass % Analysis 2005-2010
Table 4 Colour Cosmetics Company Shares 2006-2010
Table 5 Colour Cosmetics Brand Shares by GBN 2007-2010
Table 6 Facial Make-up Brand Shares by GBN 2007-2010
Table 7 Eye Make-up Brand Shares by GBN 2007-2010
Table 8 Lip Products Brand Shares by GBN 2007-2010
Table 9 Nail Products Brand Shares by GBN 2007-2010
Table 10 Colour Cosmetics Premium Brand Shares by GBN 2007-2010
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2010-2015
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
International Minh Viet Co Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 1 International Minh Viet Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 International Minh Viet Co Ltd: Competitive Position 2010
Saigon Cosmetics Corp in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Saigon Cosmetics Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Saigon Cosmetics Corp: Competitive Position 2009
Executive Summary
Strong Growth in Beauty and Personal Care
Consumers Prefer Premium Brands
International Players Dominate Beauty and Personal Care
Modern Retail Channels Continue To Expand
Great Potential for Growth
Key Trends and Developments
More Steps in the Daily Regime
Increasing Number of Metrosexual Men Boosts Growth of Men's Grooming
Internet Retailing As A Supplementary Channel for Sales
Greater Availability of International Brands
A Shift Towards Premium Products
Market Data
Table 13 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 15 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 16 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 17 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 18 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 19 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 5 Research Sources

Colour Cosmetics in Vietnam

Published By: Euromonitor International

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