Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook

Published : December 2011
No. of Pages : 54

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Report Summary

1,425Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. This 2011 edition with 2012 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2011 state textbook adoptions that are a key part of growth strategies for publishers of textbooks and electronic instructional materials.

Prepared by the analysts at Simba Information, the 2011 National Textbook Adoption Scorecard and 2012 Outlook covers sales results in specific states, including Texas language arts and Florida science, the two largest adoption opportunities in 2011, as well as about a dozen other states.

The report features:

Results from individual states
Results in major disciplines
Results by grade segments
Scorecard of results and market share by publisher
Index of top-selling K-8 textbooks
Performance trends of electronic products
Impact of funding constraints and changes in state academic standards
State-by-state calendar of key adoption opportunities in 2012 and beyond

Publishers, editors, marketing, business development and investment professionals who need to understand the factors driving the textbook adoption market continue to make this report an essential tool in their strategic arsenal.

Table Of Contents

Simba Information’s 2011 National Textbook Adoption Scorecard and 2012 Outlook
Introduction and Trends
20 States Form Core of Textbook Adoptions
Textbook Adoption Cycles
State Legislatures Alter the Adoption Opportunity
Indiana Cancels Adoptions
Florida Begins Move to Digital
Revamped Adoptions Come to Texas
California Eyes Return of Adoptions

2011 Textbook Adoption Opportunity and Results
Ordering by Texas Schools Was Lighter Than Expected
Language Arts Powers Houghton Mifflin Harcourt
Niche Publishers Shows Strength in Top 10
McGraw-Hill Leads Supplemental Science
Most Florida Districts Make Some Purchases
Houghton Mifflin Harcourt Successful in Science

Tennessee Mathematics Spending Estimated at $60.4 Million
Houghton Mifflin Dominates North Carolina Adoption
McGraw-Hill Programs Succeed in Grades K-5

Indiana 2010 Math Adoption Continued in 2011
Science Purchased in 2011
Reading Planned for 2012

Mississippi Begins Purchasing Social Studies with American History
New Mexico Buys Social Studies, Looks to Electronic in 2013-2014
Los Angeles Adopts McGraw-Hills’ Treasures, Keeps California in Play
Houghton Mifflin Harcourt Tops 2010 Adoption Publishers Scorecard
Pearson Secures Second Spot Overall
McGraw-Hill Places Third

Digital Transformation Adoption Sales and Policy
Digital Takes (Some) Share in Texas
enVisionMATH Scores in Tennessee
Achieve 3000 Boosts HMH in North Carolina
States Continue to Open Process
Indiana Changes Process Over Time
Florida Makes Significant Changes in 2011
West Virginia Adoption Hold is Technology Boost

Forecast: Adoption Market Remains Tight in 2012
Oklahoma Planning Language Arts for 2012-2013
West Virginia Calendar Pushed Back to 2013
Funding is Still Depressed in Alabama
Science on Hold in North Carolina
South Carolina Revives Adoption Cycle
Florida Moves Ahead with Social Studies
Revived Adoption Schedule Being Prepped in Texas

Forward-Looking Adoption Calendars Are Tentative

List of Tables

Table 1: Textbook Adoption States
Table 2: Changes to Texas ‘Textbook’ Adoption Process
Table 3: 2011 Textbook Adoption Opportunity, Selected Disciplines
Table 4: Texas 2011 Adoption Results
Table 5: Texas 2011 English Language Arts Adoption Sales
Table 6: Texas 2011 PreK Systems Adoption
Table 7: Texas 2011 Supplemental Science Adoption Sales
Table 8: Florida 2011 Science Adoption
Table 9: Florida Science Adoption, K-5
Table 10: Florida 2011 Science Adoption, 6-8
Table 11: Florida 2011 High School Biology Adoption
Table 12: Tennessee 2011 Mathematics Adoption
Table 13: Tennessee 2011 Math Adoption, K-5
Table 14: Tennessee 2011 Math Adoption, 6-8
Table 15: Tennessee 2011 Math Adoption, 9-12
Table 16: North Carolina 2011 K-12 English Language Arts Adoption
Table 17: Simba Information’s Adoption Scorecards 2011
Table 18: Recommended Programs in South Carolina Grades K-12 Adoption, 2012-2013
Table 19: 2012 Florida Social Studies Bid Submitters
Table 20: Selected K-12 State Adoption Schedules for Purchase Years 2012-2015

Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook

Published By: Simba Information

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