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Google + Social Commerce: Evaluating Opportunities and Business Issues

Report Summary

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No. of Pages : 19
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Report Summary

Overview:

Google recently launched Google + with the main objective of the offering to introduce social networking to Google users by connecting them through a social web application.  However, Google + has much more far reaching implications including taking on Facebook in their core areas.  As the service matures, and Google integrates with other offerings, we see this offering becoming a bridge to enable social commerce.

Report Benefits:

  • Understand capabilities and features of Google +
  • Identity how Google takes on Facebook with Google +
  • Understand business issues surrounding Google +
  • Identify integration and synergy opportunities with other Google offerings
  • SWOT analysis for Google +
  • Comparative analysis between Facebook and Google +
  • Forecast future prospects for Google + 

Audience:

  • Social media companies
  • E-commerce and mobile commerce companies
  • Digital advertising solution companies
  • Media, portals, and advertising companies
  • Anyone focused on social networking, social commerce, and digital advertising

Table of Contents

Table of Contents. 2

Overview of Google+. 4
Google+ Features. 4
Google+ Circles. 4
Sparks. 4
Hangouts. 4
Mobile. 5
Mobile Devices and Social Network Applications. 5
Portability. 5
Smart5
Connectivity. 5
Platforms. 5
Location Services. 5
Google+ and Location Services. 5
Instant Photo Upload. 5
Huddle. 6
Google+ in Business. 7
Google Meeting. 7
Google Screencast7
Google Whiteboard. 7
Google+ Business Issues. 8
Business Models. 8
Google+ Business Pages. 8
Google+ and Education Business. 8
Google+ for Photographers. 9
SWOT Analysis. 9
Strengths. 9
Privacy. 9
Integration. 10
Enhancing Search Engine with Google+ Public Contents. 10
Spreading over Gmail users. 11
Spreading over YouTube users. 11
Competition with Business Social Networks. 11
Overcoming Facebook for Business. 11
Weaknesses. 11
More Advertising Needed for Google+. 12
Opportunities. 12
Opportunities of Google+ over Facebook. 12
Replacing Commercial Products with Google+. 12
Support of Location-based Advertising. 13
Supporting Touch-based Devices like iPad and iPod. 13
Threats. 13
More Privacy, less Public contents, less Advertising business. 13
Cooperation of Other Companies (Facebook and Skype)14
Facebook Acquisitions Strategy. 14
Google+ Future Forecast14
Google+ to take over Facebook. 14
More Integration. 15
Will Google+ steal users from other competitors like Facebook?. 15
Full Comparison: Facebook vs. Google+. 17
Summary. 19

Google + Social Commerce: Evaluating Opportunities and Business Issues

Published By: Mind Commerce
 

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