Utilities in Germany - Industry and Country Analysis

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
UTILITIES IN GERMANY: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2005–09 9
Market value forecast, 2009–14 10
Market Segmentation by Category 11
Market Segmentation by Geography 12
UTILITIES IN GERMANY: FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 19
Rivalry 20
GERMANY: PESTLE ANALYSIS 21
Summary 21
Political analysis 23
Economic analysis 28
Social analysis 33
Technological analysis 37
Legal analysis 43
Environmental analysis 48
UTILITIES IN GERMANY: LEADING COMPANIES 52
E.ON AG 52
Energie Baden-Wuerttemberg AG (EnBW) 61
RWE AG 70
Vattenfall 77
APPENDIX 85
Methodology 85
ABOUT DATAMONITOR 87
Premium Reports 87
Summary Reports 87
Datamonitor consulting 87

LIST OF TABLES
Table 1: Germany utilities industry value: $ billion, 2005–09 9
Table 2: Germany utilities industry value forecast: $ billion, 2009–14 10
Table 3: Germany utilities industry segmentation I:% share, by value, 2009 11
Table 4: Germany utilities industry segmentation II: % share, by value, 2009 12
Table 5: Analysis of Germany’s political landscape 23
Table 6: Analysis of Germany’s economy 28
Table 7: Analysis of Germany’s social system 33
Table 8: Analysis of Germany’s technological landscape 37
Table 9: Analysis of Germany’s legal landscape 43
Table 10: Analysis of Germany’s environmental landscape 48
Table 11: E.ON AG: key facts 52
Table 12: E.ON AG: key financials ($) 58
Table 13: E.ON AG: key financials (€) 58
Table 14: E.ON AG: key financial ratios 59
Table 15: Energie Baden-Wuerttemberg AG (EnBW): key facts 61
Table 16: Energie Baden-Wuerttemberg AG (EnBW): key financials ($) 67
Table 17: Energie Baden-Wuerttemberg AG (EnBW): key financials (€) 67
Table 18: Energie Baden-Wuerttemberg AG (EnBW): key financial ratios 68
Table 19: RWE AG : key facts 70
Table 20: RWE AG : key financials ($) 74
Table 21: RWE AG : key financials (€) 74
Table 22: RWE AG : key financial ratios 75
Table 23: Vattenfall: key facts 77
Table 24: Vattenfall: key financials ($) 82
Table 25: Vattenfall: key financials (SEK) 82
Table 26: Vattenfall: key financial ratios 83


LIST OF FIGURES
Figure 1: Germany utilities industry value: $ billion, 2005–09 9
Figure 2: Germany utilities industry value forecast: $ billion, 2009–14 10
Figure 3: Germany utilities industry segmentation I:% share, by value, 2009 11
Figure 4: Germany utilities industry segmentation II: % share, by value, 2009 12
Figure 5: Forces driving competition in the utilities industry in Germany, 2009 13
Figure 6: Drivers of buyer power in the utilities industry in Germany, 2009 14
Figure 7: Drivers of supplier power in the utilities industry in Germany, 2009 15
Figure 8: Factors influencing the likelihood of new entrants in the utilities industry in Germany, 2009 17
Figure 9: Factors influencing the threat of substitutes in the utilities industry in Germany, 2009 19
Figure 10: Drivers of degree of rivalry in the utilities industry in Germany, 2009 20
Figure 11: E.ON AG: revenues & profitability 59
Figure 12: E.ON AG: assets & liabilities 60
Figure 13: Energie Baden-Wuerttemberg AG (EnBW): revenues & profitability 68
Figure 14: Energie Baden-Wuerttemberg AG (EnBW): assets & liabilities 69
Figure 15: RWE AG : revenues & profitability 75
Figure 16: RWE AG : assets & liabilities 76
Figure 17: Vattenfall: revenues & profitability 83
Figure 18: Vattenfall: assets & liabilities 84