Trucks in Spain - Industry and Country Analysis

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
TRUCKS IN SPAIN: MARKET OVERVIEW 9
Market analysis 9
Market Value, 2005–09 10
Market value forecast, 2009–14 11
Market Volume, 2005–09 12
Market volume forecast, 2009–14 13
Market Segmentation by Category 14
Market Segmentation by Geography 15
TRUCKS IN SPAIN: FIVE FORCES ANALYSIS 16
Summary 16
Buyer power 17
Supplier power 19
New entrants 21
Substitutes 22
Rivalry 23
SPAIN: PESTLE ANALYSIS 24
Summary 24
Political analysis 26
Economic analysis 31
Social analysis 37
Technological analysis 42
Legal analysis 47
Environmental analysis 50
TRUCKS IN SPAIN: LEADING COMPANIES 54
Market Share 54
Fiat S.p.A. 55
Ford Motor Company 61
PSA Peugeot Citroen S.A. 66
Renault SA 71
APPENDIX 75
Methodology 75
ABOUT DATAMONITOR 77
Premium Reports 77
Summary Reports 77
Datamonitor consulting 77

LIST OF TABLES
Table 1: Spain trucks market value: $ billion, 2005–09 10
Table 2: Spain trucks market value forecast: $ billion, 2009–14 11
Table 3: Spain trucks market volume: thousand units, 2005–09 12
Table 4: Spain trucks market volume forecast: thousand units, 2009–14 13
Table 5: Spain trucks market segmentation I:% share, by volume, 2009 14
Table 6: Spain trucks market segmentation II: % share, by value, 2009 15
Table 7: Analysis of Spain’s political landscape 27
Table 8: Analysis of Spain’s economy 32
Table 9: Analysis of Spain’s social system 37
Table 10: Analysis of Spain’s technology landscape 42
Table 11: Comparative performance – patents 46
Table 12: Analysis of Spain’s legal landscape 47
Table 13: Analysis of Spain’s environmental landscape 50
Table 14: Spain trucks market share: % share, by volume, 2009 54
Table 15: Fiat S.p.A.: key facts 55
Table 16: Fiat S.p.A.: key financials ($) 58
Table 17: Fiat S.p.A.: key financials (€) 58
Table 18: Fiat S.p.A.: key financial ratios 59
Table 19: Ford Motor Company: key facts 61
Table 20: Ford Motor Company: key financials ($) 63
Table 21: Ford Motor Company: key financial ratios 63
Table 22: PSA Peugeot Citroen S.A.: key facts 66
Table 23: PSA Peugeot Citroen S.A.: key financials ($) 68
Table 24: PSA Peugeot Citroen S.A.: key financials (€) 68
Table 25: PSA Peugeot Citroen S.A.: key financial ratios 69
Table 26: Renault SA: key facts 71
Table 27: Renault SA: key financials ($) 72
Table 28: Renault SA: key financials (€) 72
Table 29: Renault SA: key financial ratios 73


LIST OF FIGURES
Figure 1: Spain trucks market value: $ billion, 2005–09 10
Figure 2: Spain trucks market value forecast: $ billion, 2009–14 11
Figure 3: Spain trucks market volume: thousand units, 2005–09 12
Figure 4: Spain trucks market volume forecast: thousand units, 2009–14 13
Figure 5: Spain trucks market segmentation I:% share, by volume, 2009 14
Figure 6: Spain trucks market segmentation II: % share, by value, 2009 15
Figure 7: Forces driving competition in the trucks market in Spain, 2009 16
Figure 8: Drivers of buyer power in the trucks market in Spain, 2009 17
Figure 9: Drivers of supplier power in the trucks market in Spain, 2009 19
Figure 10: Factors influencing the likelihood of new entrants in the trucks market in Spain, 2009 21
Figure 11: Factors influencing the threat of substitutes in the trucks market in Spain, 2009 22
Figure 12: Drivers of degree of rivalry in the trucks market in Spain, 2009 23
Figure 13: Spain trucks market share: % share, by volume, 2009 54
Figure 14: Fiat S.p.A.: revenues & profitability 59
Figure 15: Fiat S.p.A.: assets & liabilities 60
Figure 16: Ford Motor Company: revenues & profitability 64
Figure 17: Ford Motor Company: assets & liabilities 65
Figure 18: PSA Peugeot Citroen S.A.: revenues & profitability 69
Figure 19: PSA Peugeot Citroen S.A.: assets & liabilities 70
Figure 20: Renault SA: revenues & profitability 73
Figure 21: Renault SA: assets & liabilities 74