Trucks in Germany - Industry and Country Analysis

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
TRUCKS IN GERMANY: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2005–09 9
Market value forecast, 2009–14 10
Market Volume, 2005–09 11
Market volume forecast, 2009–14 12
Market Segmentation by Category 13
Market Segmentation by Geography 14
TRUCKS IN GERMANY: FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 18
New entrants 20
Substitutes 22
Rivalry 23
TRUCKS IN GERMANY: PESTLE ANALYSIS 24
Summary 24
Political analysis 26
Economic analysis 31
Social analysis 36
Technological analysis 40
Legal analysis 46
Environmental analysis 51
TRUCKS IN GERMANY: LEADING COMPANIES 55
Market Share 55
Daimler AG 56
Ford Motor Company 61
Renault SA 66
Volkswagen AG 70
APPENDIX 74
Methodology 74
ABOUT DATAMONITOR 76
Premium Reports 76
Summary Reports 76
Datamonitor consulting 76

LIST OF TABLES
Table 1: Germany trucks market value: $ billion, 2005–09 9
Table 2: Germany trucks market value forecast: $ billion, 2009–14 10
Table 3: Germany trucks market volume: thousand units, 2005–09 11
Table 4: Germany trucks market volume forecast: thousand units, 2009–14 12
Table 5: Germany trucks market segmentation I:% share, by volume, 2009 13
Table 6: Germany trucks market segmentation II: % share, by value, 2009 14
Table 7: Analysis of Germany’s political landscape 26
Table 8: Analysis of Germany’s economy 31
Table 9: Analysis of Germany’s social system 36
Table 10: Analysis of Germany’s technological landscape 40
Table 11: Analysis of Germany’s legal landscape 46
Table 12: Analysis of Germany’s environmental landscape 51
Table 13: Germany trucks market share: % share, by volume, 2009 55
Table 14: Daimler AG: key facts 56
Table 15: Daimler AG: key financials ($) 58
Table 16: Daimler AG: key financials (€) 58
Table 17: Daimler AG: key financial ratios 59
Table 18: Ford Motor Company: key facts 61
Table 19: Ford Motor Company: key financials ($) 63
Table 20: Ford Motor Company: key financial ratios 63
Table 21: Renault SA: key facts 66
Table 22: Renault SA: key financials ($) 67
Table 23: Renault SA: key financials (€) 67
Table 24: Renault SA: key financial ratios 68
Table 25: Volkswagen AG: key facts 70
Table 26: Volkswagen AG: key financials ($) 71
Table 27: Volkswagen AG: key financials (€) 71
Table 28: Volkswagen AG: key financial ratios 72

LIST OF FIGURES
Figure 1: Germany trucks market value: $ billion, 2005–09 9
Figure 2: Germany trucks market value forecast: $ billion, 2009–14 10
Figure 3: Germany trucks market volume: thousand units, 2005–09 11
Figure 4: Germany trucks market volume forecast: thousand units, 2009–14 12
Figure 5: Germany trucks market segmentation I:% share, by volume, 2009 13
Figure 6: Germany trucks market segmentation II: % share, by value, 2009 14
Figure 7: Forces driving competition in the trucks market in Germany, 2009 15
Figure 8: Drivers of buyer power in the trucks market in Germany, 2009 16
Figure 9: Drivers of supplier power in the trucks market in Germany, 2009 18
Figure 10: Factors influencing the likelihood of new entrants in the trucks market in Germany, 2009 20
Figure 11: Factors influencing the threat of substitutes in the trucks market in Germany, 2009 22
Figure 12: Drivers of degree of rivalry in the trucks market in Germany, 2009 23
Figure 13: Germany trucks market share: % share, by volume, 2009 55
Figure 14: Daimler AG: revenues & profitability 59
Figure 15: Daimler AG: assets & liabilities 60
Figure 16: Ford Motor Company: revenues & profitability 64
Figure 17: Ford Motor Company: assets & liabilities 65
Figure 18: Renault SA: revenues & profitability 68
Figure 19: Renault SA: assets & liabilities 69
Figure 20: Volkswagen AG: revenues & profitability 72
Figure 21: Volkswagen AG: assets & liabilities 73