TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
BISCUITS IN FRANCE: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2005–09 9
Market value forecast, 2009–14 10
Market Volume, 2005–09 11
Market volume forecast, 2009–14 12
Market Segmentation by Category 13
Market Segmentation by Geography 14
Market Distribution 15
BISCUITS IN FRANCE: FIVE FORCES ANALYSIS 16
Summary 16
Buyer power 18
Supplier power 19
New entrants 20
Substitutes 21
Rivalry 22
FRANCE: PESTLE ANALYSIS 23
Summary 23
Political analysis 24
Economic analysis 31
Social analysis 36
Technology analysis 41
Legal analysis 47
Environmental analysis 53
BISCUITS IN FRANCE: LEADING COMPANIES 59
Market Share 59
Kraft Foods, Inc. 60
United Biscuits Finance plc 66
Morina Baie 67
APPENDIX 68
Methodology 68
ABOUT DATAMONITOR 70
Premium Reports 70
Summary Reports 70
Datamonitor consulting 70
LIST OF TABLES
Table 1: France biscuits market value: $ million, 2005–09 9
Table 2: France biscuits market value forecast: $ million, 2009–14 10
Table 3: France biscuits market volume: million kg, 2005–09 11
Table 4: France biscuits market volume forecast: million kg, 2009–14 12
Table 5: France biscuits market segmentation I:% share, by value, 2009 13
Table 6: France biscuits market segmentation II: % share, by value, 2009 14
Table 7: France biscuits market distribution: % share, by value, 2009 15
Table 8: Analysis of France’s political landscape 24
Table 9: Analysis of France’s economy 31
Table 10: Analysis of France’s social system 36
Table 11: Analysis of France’s technology landscape 41
Table 12: Analysis of France’s legal landscape 47
Table 13: Analysis of France’s environmental landscape 53
Table 14: France biscuits market share: % share, by value, 2009 59
Table 15: Kraft Foods, Inc.: key facts 60
Table 16: Kraft Foods, Inc.: key financials ($) 63
Table 17: Kraft Foods, Inc.: key financial ratios 63
Table 18: United Biscuits Finance plc: key facts 66
Table 19: Morina Baie: key facts 67
LIST OF FIGURES
Figure 1: France biscuits market value: $ million, 2005–09 9
Figure 2: France biscuits market value forecast: $ million, 2009–14 10
Figure 3: France biscuits market volume: million kg, 2005–09 11
Figure 4: France biscuits market volume forecast: million kg, 2009–14 12
Figure 5: France biscuits market segmentation I:% share, by value, 2009 13
Figure 6: France biscuits market segmentation II: % share, by value, 2009 14
Figure 7: France biscuits market distribution: % share, by value, 2009 15
Figure 8: Forces driving competition in the biscuits market in France, 2009 16
Figure 9: Drivers of buyer power in the biscuits market in France, 2009 18
Figure 10: Drivers of supplier power in the biscuits market in France, 2009 19
Figure 11: Factors influencing the likelihood of new entrants in the biscuits market in France, 2009 20
Figure 12: Factors influencing the threat of substitutes in the biscuits market in France, 2009 21
Figure 13: Drivers of degree of rivalry in the biscuits market in France, 2009 22
Figure 14: France biscuits market share: % share, by value, 2009 59
Figure 15: Kraft Foods, Inc.: revenues & profitability 64
Figure 16: Kraft Foods, Inc.: assets & liabilities 65