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Audiobook Intelligence Briefing 2010

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This all-new title compiles the most recent data from Simmons Market Research Bureau and augments it with Simba’s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.


This report also uncovers audiobook buyers’ thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobook Intelligence Briefing 2010 provides a definitive picture of the buyers audiobook publishers need to be targeting.


If you have a stake in the future of the audio market, you can’t afford to be without this resource.

Table of Contents




Methodology




Chapter 1: Introduction

Table 1.1: Overview of Book Purchasing Population: Audiobook Buyers

Table 1.2: Overview of Book Purchasing Population: Audiobook Buyers, Fall 2007-Summer 2009




Chapter 2: Demographics of the Audiobook Buyer

Gender

Age Group

Race/Ethnicity

Geographic Region

Educational Attainment

Employment Status

Occupation Type

Individual Income

Household Income

Marital Status

People in Household

Adults in Household

Children in Household

Type of Residence

Value of Residence




Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender

Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age

Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race

Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region

Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained

Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status

Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Occupation

Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Individual Employment Income

Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income

Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status

Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): No. of People in Household

Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Adults in Household

Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Children in Household

Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Kind of Residence

Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Value of Residence




Chapter 3: Purchasing and Retailing Trends

Retailing Trends




Table 3.1: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased

Table 3.2: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months

Table 3.3: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months

Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months

Table 3.5: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers

Table 3.6: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store

Table 3.7: Audiobook Performance on Cassette in the Last 12 Months at Your Store

Table 3.8: Overview of Book Purchasing Population (U.S. Adults): Retail Locations

Table 3.9: Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers: Books Bought as Gifts




Chapter 4: Overview of Audio Population: Psychographic Details

Self-Proclaimed Social Leaders

Audiobook Buyers’ Involvement with Other Media

Audio Buyers and Technology: BFF

On Shopping and Advertising

Traveling

Looking Ahead




Table 4.1: Overview of Book Purchasing Population General Attitudes: Strongly Agree

Table 4.2: Overview of Book Purchasing Population General Attitudes: Health and Image Leader

Table 4.3: Overview of Book Purchasing Population Social Interaction: Strongly Agree

Table 4.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement

Table 4.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement

Table 4.6: Overview of Book Purchasing Population Psychographic Scale: News Seeking

Table 4.7: Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering

Table 4.8: Overview of Book Purchasing Population Internet: Strongly Agree

Table 4.9: Overview of Book Purchasing Population Internet Life: Strongly Agree

Table 4.10: Overview of Book Purchasing Population Psychographic Scale: Internet Activity

Table 4.11: Overview of Book Purchasing Population Psychographic Scale: Internet Involvement

Table 4.12: Overview of Book Purchasing Population High Tech: Strongly Agree

Table 4.13: Overview of Book Purchasing Population Psychog aphic Scale: Early Adopter

Table 4.14: Overview of Book Purchasing Population Psychographic Scale: Tech Shy

Table 4.15: Overview of Book Purchasing Population Shopping Behavior: Strongly Agree

Table 4.16: Overview of Book Purchasing Population Shopping and Consumer Products: Strongly Agree

Table 4.17: Overview of Book Purchasing Population Advertising: Strongly Agree

Table 4.18: Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity

Table 4.19: Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity

Table 4.20: Overview of Book Purchasing Population Advertising—Attitudes on Product Placement: Strongly Agree

Table 4.21: Overview of Book Purchasing Population: Advertising Outside the Home Noticed in the Past 30 Days

Table 4.22: Overview of Book Purchasing Population Travel: Strongly Agree

Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree

Table 4.24: Overview of Book Purchasing Population Events Experienced/Expected to Experience in Next 12 Months

Table 4.25: Overview of Book Purchasing Population Economic Outlook: Expect to Spend on Household Essentials

Table 4.26: Overview of Book Purchasing Population Psychographic Scale: Economic Outlook for Next 12 Months




Chapter 5: Conclusion

Audiobook Intelligence Briefing 2010

Published By: Simba Information
 

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