Table Of Contents
Laundry Care in Argentina
Euromonitor International
July 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Penetration of Washing Machines 2005-2010
Category Data
Table 2 Sales of Laundry Care by Category: Value 2005-2010
Table 3 Sales of Laundry Care by Category: % Value Growth 2005-2010
Table 4 Sales of Laundry Aids by Category: Value 2005-2010
Table 5 Sales of Laundry Aids by Category: % Value Growth 2005-2010
Table 6 Sales of Laundry Detergents by Category: Value 2005-2010
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2005-2010
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010
Table 9 Laundry Care Company Shares 2006-2010
Table 10 Laundry Care Brand Shares 2007-2010
Table 11 Laundry Aids Company Shares 2006-2010
Table 12 Laundry Aids Brand Shares 2007-2010
Table 13 Laundry Detergents Company Shares 2006-2010
Table 14 Laundry Detergents Brand Shares 2007-2010
Table 15 Forecast Sales of Laundry Care by Category: Value 2010-2015
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 17 Automatic detergents by type: % value analysis 2005/2010
Alicorp Argentina SCA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Alicorp Argentina SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Alicorp Argentina SA: Competitive Position 2010
Executive Summary
Crisis May Be Over But Inflation Remains
Attention Given To Scent
Easy Application
Supermarkets and Hypermarkets Continue To Profit From Promotions
Educational Campaigns Serve To Promote
Key Trends and Developments
Inflation Remains After Economic Crisis
Campaigns Educate and Promote Products
Convenience of Cleaning
Fragrance Remains Important
Promotions Continue To Increase Sales
Market Indicators
Table 18 Households 2005-2010
Market Data
Table 19 Sales of Home Care by Category: Value 2005-2010
Table 20 Sales of Home Care by Category: % Value Growth 2005-2010
Table 21 Home Care Company Shares 2006-2010
Table 22 Home Care Brand Shares 2007-2010
Table 23 Penetration of Private Label by Category 2005-2010
Table 24 Sales of Home Care by Distribution Format: % Analysis 2005-2010
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Sales of Home Care by Category: Value 2010-2015
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 3 Research Sources