The 2011 Import and Export Market for Painted, Varnished, or Plastic-Coated Iron and Non-Alloy Steel Flat-Rolled Products in Japan

On the demand side, exporters and strategic planners focusing on painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products in Japan face a number of questions. Which countries are supplying painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products to Japan? How important is Japan compared to others in terms of the entire global and regional market? How much do the imports of painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products vary from one country of origin to another in Japan? On the supply side, Japan also exports painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products. Which countries receive the most exports from Japan? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products in Japan. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products for those countries serving Japan via exports, or supplying from Japan via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Japan fits into the world market for imported and exported painted, varnished, or plastic-coated iron and non-alloy steel flat-rolled products. The total level of imports and exports on a worldwide basis, and those for Japan in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Japan is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Japan compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.