TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deodorants 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deodorants 9
Value analysis (Uruguayan Peso), 2004−09 9
Value analysis (Uruguayan Peso), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 15
Volume analysis, 2009−14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Deodorants, Uruguay, value by segment (UYUm), 2004−14 11
Figure 2: Deodorants, Uruguay, category growth comparison, by value, 2004−14 14
Figure 3: Deodorants, Uruguay, volume by segment (units, million), 2004−14 17
Figure 4: Deodorants, Uruguay, category growth comparison, by volume, 2004−14 17
Figure 5: Deodorants, Uruguay, company share by value (%), 2008−09 19
Figure 6: Deodorants, Uruguay, distribution channels by value (%), 2008−09 22
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Deodorants category definitions 3
Table 2: Deodorants distribution channels 4
Table 3: Deodorants, Uruguay, value by segment (UYUm), 2004−09 9
Table 4: Deodorants, Uruguay, value forecast by segment (UYUm), 2009−14 10
Table 5: Deodorants, Uruguay, value by segment ($m), 2004−09 12
Table 6: Deodorants, Uruguay, value forecast by segment ($m), 2009−14 13
Table 7: Deodorants, Uruguay, volume by segment (units, million), 2004−09 15
Table 8: Deodorants, Uruguay, volume forecast by segment (units, million), 2009−14 16
Table 9: Deodorants, Uruguay, brand share by value (%), 2008−09 18
Table 10: Deodorants, Uruguay, value by brand (UYUm), 2008−09 18
Table 11: Deodorants, Uruguay, company share by value (%), 2008−09 20
Table 12: Deodorants, Uruguay, value by company (UYUm), 2008−09 20
Table 13: Deodorants, Uruguay, distribution channels by value (%), 2008−09 21
Table 14: Deodorants, Uruguay, value by distribution channel (UYUm), 2008−09 21
Table 15: Deodorants, Uruguay, expenditure per capita (UYU), 2004−09 23
Table 16: Deodorants, Uruguay, forecast expenditure per capita (UYU), 2009−14 24
Table 17: Deodorants, Uruguay, expenditure per capita ($), 2004−09 25
Table 18: Deodorants, Uruguay, forecast expenditure per capita ($), 2009−14 26
Table 19: Deodorants, Uruguay, consumption per capita (units), 2004−09 27
Table 20: Deodorants, Uruguay, forecast consumption per capita (units), 2009−14 28
Table 21: Uruguay population, by age group, 2004−09 (millions) 29
Table 22: Uruguay population forecast, by age group, 2009−14 (millions) 30
Table 23: Uruguay population, by gender, 2004−09 (millions) 30
Table 24: Uruguay population forecast, by gender, 2009−14 (millions) 31
Table 25: Uruguay nominal GDP, 2004−09 (UYUbn, nominal prices) 31
Table 26: Uruguay nominal GDP forecast, 2009−14 (UYUbn, nominal prices) 31
Table 27: Uruguay real GDP, 2004−09 (UYUbn, 2000 prices) 32
Table 28: Uruguay real GDP forecast, 2009−14 (UYUbn, 2000 prices) 32
Table 29: Uruguay real GDP, 2004−09 ($bn, 2000 prices) 32
Table 30: Uruguay real GDP forecast, 2009−14 ($bn, 2000 prices) 33
Table 31: Uruguay consumer price index, 2004−09 (2000=100) 33
Table 32: Uruguay consumer price index, 2009−14 (2000=100) 33