TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deodorants 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deodorants 9
Value analysis (Pound Sterling), 2004−09 9
Value analysis (Pound Sterling), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 15
Volume analysis, 2009−14 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40
LIST OF FIGURES
Figure 1: Deodorants, UK, value by segment (£m), 2004−14 11
Figure 2: Deodorants, UK, category growth comparison, by value, 2004−14 14
Figure 3: Deodorants, UK, volume by segment (units, million), 2004−14 17
Figure 4: Deodorants, UK, category growth comparison, by volume, 2004−14 17
Figure 5: Deodorants, UK, company share by value (%), 2008−09 20
Figure 6: Deodorants, UK, distribution channels by value (%), 2008−09 24
Figure 7: Annual data review process 37
LIST OF TABLES
Table 1: Deodorants category definitions 3
Table 2: Deodorants distribution channels 4
Table 3: Deodorants, UK, value by segment (£m), 2004−09 9
Table 4: Deodorants, UK, value forecast by segment (£m), 2009−14 10
Table 5: Deodorants, UK, value by segment ($m), 2004−09 12
Table 6: Deodorants, UK, value forecast by segment ($m), 2009−14 13
Table 7: Deodorants, UK, volume by segment (units, million), 2004−09 15
Table 8: Deodorants, UK, volume forecast by segment (units, million), 2009−14 16
Table 9: Deodorants, UK, brand share by value (%), 2008−09 18
Table 10: Deodorants, UK, value by brand (£m), 2008−09 19
Table 11: Deodorants, UK, company share by value (%), 2008−09 21
Table 12: Deodorants, UK, value by company (£m), 2008−09 22
Table 13: Deodorants, UK, distribution channels by value (%), 2008−09 23
Table 14: Deodorants, UK, value by distribution channel (£m), 2008−09 23
Table 15: Deodorants, UK, expenditure per capita (£), 2004−09 25
Table 16: Deodorants, UK, forecast expenditure per capita (£), 2009−14 26
Table 17: Deodorants, UK, expenditure per capita ($), 2004−09 27
Table 18: Deodorants, UK, forecast expenditure per capita ($), 2009−14 28
Table 19: Deodorants, UK, consumption per capita (units), 2004−09 29
Table 20: Deodorants, UK, forecast consumption per capita (units), 2009−14 30
Table 21: UK population, by age group, 2004−09 (millions) 31
Table 22: UK population forecast, by age group, 2009−14 (millions) 32
Table 23: UK population, by gender, 2004−09 (millions) 32
Table 24: UK population forecast, by gender, 2009−14 (millions) 33
Table 25: UK nominal GDP, 2004−09 (£bn, nominal prices) 33
Table 26: UK nominal GDP forecast, 2009−14 (£bn, nominal prices) 33
Table 27: UK real GDP, 2004−09 (£bn, 2000 prices) 34
Table 28: UK real GDP forecast, 2009−14 (£bn, 2000 prices) 34
Table 29: UK real GDP, 2004−09 ($bn, 2000 prices) 34
Table 30: UK real GDP forecast, 2009−14 ($bn, 2000 prices) 35
Table 31: UK consumer price index, 2004−09 (2000=100) 35
Table 32: UK consumer price index, 2009−14 (2000=100) 35