TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bath and shower products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bath and Shower Products 9
Value analysis (Uruguayan Peso), 2004−09 9
Value analysis (Uruguayan Peso), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 12
Volume analysis, 2004−09 14
Volume analysis, 2009−14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Bath and shower products, Uruguay, value by segment (UYUm), 2004−14 11
Figure 2: Bath and shower products, Uruguay, category growth comparison, by value, 2004−14 13
Figure 3: Bath and shower products, Uruguay, volume by segment (units, million), 2004−14 16
Figure 4: Bath and shower products, Uruguay, category growth comparison, by volume, 2004−14 16
Figure 5: Bath and shower products, Uruguay, company share by value (%), 2008−09 18
Figure 6: Bath and shower products, Uruguay, distribution channels by value (%), 2008−09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Bath and shower products category definitions 3
Table 2: Bath and shower products distribution channels 4
Table 3: Bath and shower products, Uruguay, value by segment (UYUm), 2004−09 9
Table 4: Bath and shower products, Uruguay, value forecast by segment (UYUm), 2009−14 10
Table 5: Bath and shower products, Uruguay, value by segment ($m), 2004−09 12
Table 6: Bath and shower products, Uruguay, value forecast by segment ($m), 2009−14 12
Table 7: Bath and shower products, Uruguay, volume by segment (units, million), 2004−09 14
Table 8: Bath and shower products, Uruguay, volume forecast by segment (units, million), 2009−14 15
Table 9: Bath and shower products, Uruguay, brand share by value (%), 2008−09 17
Table 10: Bath and shower products, Uruguay, value by brand (UYUm), 2008−09 17
Table 11: Bath and shower products, Uruguay, company share by value (%), 2008−09 19
Table 12: Bath and shower products, Uruguay, value by company (UYUm), 2008−09 19
Table 13: Bath and shower products, Uruguay, distribution channels by value (%), 2008−09 20
Table 14: Bath and shower products, Uruguay, value by distribution channel (UYUm), 2008−09 20
Table 15: Bath and shower products, Uruguay, expenditure per capita (UYU), 2004−09 22
Table 16: Bath and shower products, Uruguay, forecast expenditure per capita (UYU), 2009−14 22
Table 17: Bath and shower products, Uruguay, expenditure per capita ($), 2004−09 23
Table 18: Bath and shower products, Uruguay, forecast expenditure per capita ($), 2009−14 23
Table 19: Bath and shower products, Uruguay, consumption per capita (units), 2004−09 24
Table 20: Bath and shower products, Uruguay, forecast consumption per capita (units), 2009−14 24
Table 21: Uruguay population, by age group, 2004−09 (millions) 25
Table 22: Uruguay population forecast, by age group, 2009−14 (millions) 26
Table 23: Uruguay population, by gender, 2004−09 (millions) 26
Table 24: Uruguay population forecast, by gender, 2009−14 (millions) 27
Table 25: Uruguay nominal GDP, 2004−09 (UYUbn, nominal prices) 27
Table 26: Uruguay nominal GDP forecast, 2009−14 (UYUbn, nominal prices) 27
Table 27: Uruguay real GDP, 2004−09 (UYUbn, 2000 prices) 28
Table 28: Uruguay real GDP forecast, 2009−14 (UYUbn, 2000 prices) 28
Table 29: Uruguay real GDP, 2004−09 ($bn, 2000 prices) 28
Table 30: Uruguay real GDP forecast, 2009−14 ($bn, 2000 prices) 29
Table 31: Uruguay consumer price index, 2004−09 (2000=100) 29
Table 32: Uruguay consumer price index, 2009−14 (2000=100) 29