TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: artisanal ice cream 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Artisanal Ice Cream 9
Value analysis (Argentine Peso), 2004−09 9
Value analysis (Argentine Peso), 2009−14 10
Value analysis (US dollars), 2004−09 11
Value analysis (US dollars), 2009−14 11
Volume analysis, 2004−09 12
Volume analysis, 2009−14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 17
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Artisanal ice cream, Argentina, value (ARSm), 2004−14 10
Figure 2: Artisanal ice cream, Argentina, volume (liters, million), 2004−14 13
Figure 3: Annual data review process 26
LIST OF TABLES
Table 1: Artisanal ice cream category definitions 3
Table 2: Artisanal ice cream distribution channels 4
Table 3: Artisanal ice cream, Argentina, value (ARSm), 2004−09 9
Table 4: Artisanal ice cream, Argentina, value forecast (ARSm), 2009−14 10
Table 5: Artisanal ice cream, Argentina, value ($m), 2004−09 11
Table 6: Artisanal ice cream, Argentina, value forecast ($m), 2009−14 11
Table 7: Artisanal ice cream, Argentina, volume (liters, million), 2004−09 12
Table 8: Artisanal ice cream, Argentina, volume forecast (liters, million), 2009−14 13
Table 9: Artisanal ice cream, Argentina, brand share by value (%), 2008−09 14
Table 10: Artisanal ice cream, Argentina, value by brand (ARSm), 2008−09 14
Table 11: Artisanal ice cream, Argentina, company share by value (%), 2008−09 15
Table 12: Artisanal ice cream, Argentina, value by company (ARSm), 2008−09 15
Table 13: Artisanal ice cream, Argentina, distribution channels by value (%), 2008−09 16
Table 14: Artisanal ice cream, Argentina, value by distribution channel (ARSm), 2008−09 16
Table 15: Artisanal ice cream, Argentina, expenditure per capita (ARS), 2004−09 17
Table 16: Artisanal ice cream, Argentina, forecast expenditure per capita (ARS), 2009−14 17
Table 17: Artisanal ice cream, Argentina, expenditure per capita ($), 2004−09 18
Table 18: Artisanal ice cream, Argentina, forecast expenditure per capita ($), 2009−14 18
Table 19: Artisanal ice cream, Argentina, consumption per capita (liters), 2004−09 19
Table 20: Artisanal ice cream, Argentina, forecast consumption per capita (liters), 2009−14 19
Table 21: Argentina population, by age group, 2004−09 (millions) 20
Table 22: Argentina population forecast, by age group, 2009−14 (millions) 21
Table 23: Argentina population, by gender, 2004−09 (millions) 21
Table 24: Argentina population forecast, by gender, 2009−14 (millions) 22
Table 25: Argentina nominal GDP, 2004−09 (ARSbn, nominal prices) 22
Table 26: Argentina nominal GDP forecast, 2009−14 (ARSbn, nominal prices) 22
Table 27: Argentina real GDP, 2004−09 (ARSbn, 2000 prices) 23
Table 28: Argentina real GDP forecast, 2009−14 (ARSbn, 2000 prices) 23
Table 29: Argentina real GDP, 2004−09 ($bn, 2000 prices) 23
Table 30: Argentina real GDP forecast, 2009−14 ($bn, 2000 prices) 24
Table 31: Argentina consumer price index, 2004−09 (2000=100) 24
Table 32: Argentina consumer price index, 2009−14 (2000=100) 24